As duopolies in technology continue to flex their power for purposes contrary to what users want to do with their machines, and governments insist upon pushing age-verification requirements into software and hardware, interest in Linux as an alternative (or the foundation of an alternative) continues to grow.

However, Linux still holds a reputation as a technical, scary, complex operating system for nerds. Statements like "You're already running Linux on your phone" aren't enough to break that image, because of the work done to make Linux systems look friendly and abstract or obscure much of the technical details or customization options. And extolling the virtues of FOSS/FLOSS to people tends to make their eyes glaze over, unless they're already interested in such things.

Helping get people interested in trying and sticking with Linux means putting together a useful elevator pitch for it - something that is descriptive, informative, and can be told to someone in an elevator ride between levels of a building.. So that's what we're doing - taking our elevator pitches for running, trying, using Linux, and refining them in directions so that more non-technical people will be interested in using Linux in the practicalities, instead of being interested in it in the abstract.